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8 Suggestions for Promoting Articles to Magazines and Web sites

This column is excerpted from Create Your Author Platform, from Author’s Digest Books.

Article writing could be nice to your profession as a author: nothing dangerous can come from writers attempting to promote content material to magazines, newspapers and web sites. Give it some thought. Promoting articles ups your credentials and credibility; it offers you one thing superior to speak about within the Bio part of your question letters; it generates good paychecks; it places you in contact with media members who can assist you later; it builds your author platform and visibility, and extra.

If you wish to earn more money writing and increase your writing horizons, take into consideration penning brief nonfiction items for retailers in search of good work. It’s a easy approach to do some good to your writing profession.

8 Lucrative Tips for Selling Articles to Magazines and Websites

Listed here are 8 ideas for promoting articles to magazines and web sites

1. Search out the publication’s writers’ tips

All publications have tips, which, merely put, are an evidence of how writers ought to contact the publication in consideration of writing for them. Writers’ tips often deal with three key issues:

  1. What sort of items the publication is in search of (together with size, tone, and material)
  2. Tips on how to submit your work for consideration (particulars on formatting and whether or not they settle for electronic mail or snail mail submissions)
  3. When and the way they’ll reply to your request

2. You would not have to put in writing full articles earlier than you promote them

Promoting a nonfiction article is strictly like promoting a nonfiction ebook—you promote the merchandise based mostly on the idea and a “marketing strategy” for it. Right here’s the way it works: You compose a one-page question letter (sometimes submitted by way of electronic mail) that particulars what the article/column might be about, in addition to your credentials as an article author. From that time, the publication, if , will contract you to put in writing the article—and solely at that time will you write it.

Writing an article when nobody has agreed to purchase it’s known as writing on hypothesis (“on spec”). You are able to do this in case you really feel you’ll want to, however you danger shedding time on a undertaking that will by no means see a monetary return.

3. Take into account what the gig has to supply

Do not forget that in your case, the purpose is platform. The purpose is getting your identify and work and bio in entrance of individuals who will purchase your ebook and change into followers. If an editor asks you to put in writing an extended piece for little cash, that’s not good.

However are there advantages? Will you get extra assignments sooner or later—and subsequently extra platform? Are you doing the editor a favor he’ll bear in mind? Will writing the article put you in contact with key folks you’d prefer to know?

4. Hold a watch out for brand new publications

New publications are actively in search of content material to fill pages and are keen to work with newer and untested writers. I’d recommend signing as much as the Author Gazette and Author’s Market newsletters (each free) to get notices of any new publications or paying web sites that pop up.

5. Write for native publications

Moreover the truth that you’re befriending native media professionals who can assist you later, you must know that native publications have a pure affinity for native writers. Folks all the time say “write what you recognize” — and you recognize your hometown and neighborhood higher than anybody else. (Click on to tweet this concept).

6. Be at liberty to purpose excessive, however anticipate to begin small

You’ll have a neater time getting issues printed in case you pitch shorter items and purpose for small to mid-sized retailers. The purpose is to interrupt in, after which use your success and accomplishments to get larger, higher assignments. That’s to not say you possibly can’t no less than purpose for Actual Easy or The Huffington Put up—simply don’t be shocked if they are saying no since you lack the expertise. (However hey, it by no means hurts to ask.)

7. You’ll be able to recycle concepts and get a number of paying jobs

Among the best elements about being a freelancer is your capacity to recycle and reuse concepts. For instance, I pitched Ohio Journal a collection that will profile historic theaters across the state that had been nonetheless in operation at this time. After the journal mentioned no, I made a number of adjustments to my question and despatched it off to Pennsylvania Journal. This time, I received a sure, and I acquired fourteen articles and paychecks out of it.

8. Learn the publications you’re pitching

Get acquainted with a number of goal markets and skim again content material, both on-line, with a subscription, or via points at your native library. Word the tone of the articles, the sections of the magazines, and the overall really feel of the journal and its advertisers. From there, you’ll be higher off pitching the perfect article concepts—and additionally, you will discover out if the concept you wish to share has been used just lately.

You by no means know the place a writing alternative or project will lead you, so problem your self and stick your toe in numerous waters. In my case, writing that collection for Pennsylvania Journal was what drew a literary agent to signal me. From there, we’ve been capable of promote six books collectively. If I hadn’t dived into article writing and saved querying till I discovered some success, who is aware of if my writing journey would resemble what it does at this time.

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