NPR’s podcast efforts have more and more revolved round its paid, ad-free NPR+ service, and now it is providing stronger incentives to spend cash. Axios studies the group will supply content material obtainable solely to NPR+ subscribers. The brand new present The Limits with Jay Williams, as an illustration, will supply a separate content material launch in its feed. NPR VP Joel Sucherman additionally stated NPR may take a look at perks like unedited interviews and member-only occasions.
You may even have additional motivation to help native stations. NPR will launch a subscription podcast bundle within the second half of 2022 that provides station members wider entry to an on-demand podcast library and different content material. It is much like PBS Passport, Sucherman stated. The corporate can be including extra exhibits to NPR+.
The general public broadcaster is not ditching free, ad-supported podcasts any time quickly. Nevertheless, the shift is not shocking. Podcasts assist usher in a youthful, extra various viewers than standard radio, Axios stated. A subscription drive like this might preserve listenership and funding even when fewer folks tune into dwell programming.
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